VERDECO = VERDE (green) + DECORATION + ECOLOGICAL

THE STORY

In spring 2016 I was at a crossroads in my career. I was about to graduate from Aalto University of Business with former work experience in the financial services sector, but ever since my early childhood interior designing had been my greatest passion and calling. Surely, the safe and logic choice would have been to dive into the business world, but I realized that I couldn’t stop dreaming about starting an interior design agency myself.

So with zero working experience and zero studies in interior designing, but with tons of determination and faith in myself, I founded Outsidein Interior (nowadays Verdeco Oy) after graduation. When drafting a concept design for my agency I came across studies that showed how natural elements can enhance wellbeing when incorporating them with interior design. “Bingo” I thought in my mind, since I’ve always loved nature and believed that is has some restorative superpowers also indoors. What’s more, especially office workers benefit from biophilic design, so focusing on workspaces was a clear direction for me, since I felt like I can help more people at the same time.

Despite all the careful business planning, jumping into the blue was still somewhat scary in the beginning of the journey. What made me convinced, was listening to Steve Job’s inspirational speeches: “You’ve got to find what you love — your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” And that’s what still keeps me going every day.

Lotta Sydänmaa, Founder of Verdeco Oy (previously known as Outsidein Interior)

THE VISION

Verdeco engages in designing green & ecological workspaces by reconnecting with the nature. Verdeco's design principles are based on the ideas of biophilia and biophilic design.

Biophilia is humankind’s instinctive biological connection with nature. Natural elements are calming for people today because of the linkage to survival in the past. Those who could smell the water, find the plants, follow the animals, and recognize the safe havens must have enjoyed survival advantages.

However, human divergence from the natural world appears to have occurred in parallel with technological developments, fundamentally changing human interactions with nature. Indeed, nowadays people generally spend 90% of their time indoors. There is no need for us to be in contact with nature on a daily basis. Therefore, there is a need for biophilic design to connect humans back to nature.

Biophilic design incorporates direct and indirect elements of the natural world into the modern built environment. Using natural materials, natural light, vegetation, nature views and other experiences of the natural world helps people to reconnect with the nature also indoors. Simply put, bringing the outside indoors in order to promote health and wellbeing is the core of biophilic design.

BENEFITS OF BIOPHILIC DESIGN

INCREASING: 

  • WELLBEING (+15%)
  • CREATIVITY (+15%)
  • PRODUCTIVITY (+6%)
  • CONCENTRATION & MEMORY

DECREASING: 

  • STRESS LEVELS
  • ABSENTEEISM
  • BOREDOM & AGGRESSION

THE PROCESS

PROJECT PATH

  1. FREE Consultation visit & offer
  2. Employee survey about views & visions
  3. Design sprint
  4. Concept designing including 3D sketches
  5. Implementation designing
  6. Project management
  7. Execution (third parties)
  8. Final inspection & feedback survey

MAIN AREAS OF EXPERTISE

BIOPHILIC INTERIOR DESIGNING
3D DRAWING
PROJECT MANAGEMENT

LET'S HAVE A TALK!

    Lotta Sydänmaa

    MSc in Economics and Business Administration
    Biophilic Interior Designer & Owner of Verdeco

    lotta@verdeco.fi
    +358 50 3312372