STAND OUT WITH INTERIOR

Interior design can enforce and strengthen your company brand. Extending your brand into your office interior and commercial space helps your clients and customers understand and sense who you are and what makes you unique. Let’s take a look at Apple, which serves as a perfect example how to incorporate company brand with interior designing.

CASE APPLE: SLEEK DESIGN FROM PRODUCTS TO RETAIL STORES

Hatch Interior Design blog showcases Apple as a great example when combining branding with interior designing. Apple’s sleek design – a combination of simple, clean, intuitive and intelligent products, packaging and website effortlessly distinguishes Apple from competitors. All of these elements also work in Apple’s retail stores. Their interior spaces are designed with the same brushed metal and pure white finishes, the same simple and clean lines, as their products are known for.

Apple’s design is fundamentally founded on Steve Jobs’ way of seeing the world: “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.” According to Jobs, “design is not just what it looks like and feels like, design is how it works” also has a big impact on Apple’s design and branding strategy. By following these guidelines, Apple has managed to increate their retail sales per sq. foot up to $4,406, which is higher than Tiffany’s and Co (Jivaldi, 2011).

REFERENCES

Hatch Interior Design: http://hatchdesign.ca/interior-design-to-enforce-and-strengthen-brand/
Jivaldi: http://blog.jivaldi.com/2011/the-apple-code-a-look-at-apples-retail-and-sales-philosophy/

PICTURES

Apple retail store: https://psue34.files.wordpress.com/2014/11/bentallcentre_hero.jpg
Apple’s Regent Street store: https://inhabitat.com/apples-new-regent-street-store-is-filled-with-daylight-and-living-trees/ & https://rechiretail.com/apple-retail-store-design-at-regent-street/